Crisis/emergency management is a process in which a business or organization deals with an unexpected event that threatens or harms the business, its stakeholders, or the public. In a time of crisis, whether from a natural disaster, a reputational challenge, or a disruption to business operations, the ability for an organization to rapidly assess a situation, escalate information, make decisions collaboratively, and communicate clearly the actions being undertaken are critical to its survival.
Guidepost Solutions approaches crisis/emergency management with specific strategies to help clients identify, assess, understand and cope with the situation. Our team has the skills, knowledge, and experience for supporting diverse, local and global clients. We view the overall purpose of crisis management to encompass:
- Preventing known risks, threats, and issues from becoming incidents.
- Avoiding incidents, if/when they occur, from becoming crises.
- Inhibiting crises, if they arise, from descending into worse-case scenarios to minimize the impact on the organization.
- Securing the future of the entity, even despite crises.